Digital marketing, also called online marketing, is the use of the internet and its channels to reach consumers. It is the most important strategic initiative for businesses. But did you know that there are different types of digital marketing?
In order to achieve a meaningful result in digital marketing, you need to understand how it works. Each type uses a different method and strategy. It depends on your digital tactics and the channels that you want to connect with.
To help you out, here are the common types of digital marketing and how to use each one of them.
But first, let’s start with the basic knowledge about digital marketing.
What is Digital Marketing?
Digital marketing encompasses all marketing tactics that leverage the internet, digital channels, and online media as a medium to connect with clients or customers. It can take many forms, including display ads, online videos, search engine marketing, and social media posts.
In practice, we could say that if a marketing campaign involves digital communication, then it is considered digital marketing. It is a two-way interaction between the company and the customer.
Type of Digital Marketing
There are a lot of different types of digital marketing that you can leverage to increase your audience reach. Most businesses use multiple digital marketing channels to create a well-rounded strategy to acquire the best results.
But for me, it all depends on your type of business. Some businesses can benefit from just using a few services. Don’t be duped into thinking that you need every type of service offered below. Be clear with your goals and plan accordingly.
To give you ideas to determine which digital marketing strategies that may work best for your businesses, here is the list of most effective types of digital marketing:
1# Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. It can be used to attract and retain a clearly-defined audience. And ultimately, to drive profitable customer action.
Content marketing can be a cost-effective source of website traffic and lead capture. It is because of the value you provide to your audience. And that value is the one that attracts the audience to the brand and business.
Types of content marketing:
- Blog posts
- Case studies
- Social media
Basically, you can use content marketing to raise awareness and educate consumers about things that they should consider. Good content creates value, and that value will build trust.
2# Affiliate Marketing
Affiliate marketing is essentially paying someone else (a person or a business) a commission to promote your products and services on their own channel. That channel could be their website, social media, or Youtube channel.
Affiliate marketing involves the merchant and the affiliate marketer. The merchant is also recognized as a seller, creator, individual, or business. It is a party that offers a service or sells a product.
Meanwhile, the affiliate marketer (also can be recognized as the publisher) is the individual or company that promotes the merchant’s service or product. They earn money from commission-based sales.
Affiliate marketing is not just one of the most popular ways to make money online. But, it is also one of the most effective ways for businesses to spread the word about their products, services, and even brand.
3# Email Marketing
Email may seem like old school to some of you. But believe me, it is not. Honestly, email can be one of the most effective digital marketing tools. By using the right technique, email marketing can convert prospects into customers. The best part, it is also possible to turn one-time buyers into loyal raving fans.
Grow your list.
Have you ever heard of that? One of the techniques of email marketing is to grow your list. Your email list could be a backup strategy for your online marketing. It is something within your control.
On any social media account, your account could be suspended or deleted at any time, for any reason, and without any notice. So if you don’t have anything as a backup, it will be time-consuming and quite costly.
4# Sosial Media Marketing
Social media marketing is the use of social media platforms to connect with your audience. It can be used to build your brand, increase sales, and drive website traffic.
This strategy involves publishing great content on your social media profiles, listening to, and engaging your followers. It is a new dimension of engagement and interaction.
Social media marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bigger and the more you engage with your audience, the easier it will be for you to achieve every other marketing goal on your list!
5# Influencer Marketing
This method involves partnering with influencers such as social media influencers, celebrities, experts, and authority figures. They are being called influencers because they are someone who already has an existing audience.
So whenever they promote the products or services on their platform, their loyal followers will love the recommendation and start to spread the word. When this happens, that specific products and services will get more visibility, which will bring more sales and improve branding.
If you’re interested to try this method, make a proper plan. Because it will not be as simple as paying the influencers because of the size of their audience. But you need to find the influencers who have the right audience for your business.
6# Video Marketing
Video is the star of the show these days. It is getting famous and you should involve in it no matter what is your businesses are. There are so many types of videos, short clips, a longer format, educational, entertainment, live in real-time, and more.
You just need to choose which method is the most suitable for your business. Your video will be your content. It will be super effective in getting your message to your audience. You are connecting with your audience in a more memorable way instead of some text or even a picture.
By using the right channel (Facebook, TikTok, Instagram) and the right video, your content will get more reach and engagement in the social feeds. This will increase your business visibility and reach the right audience.
7# Paid Advertising
Paid search advertising is known in the marketing and advertising industry by many different names and abbreviations. It could be search engine marketing, pay-per-click (PPC), search engine advertising, sponsored listing, and more.
Benefits of paid search advertising
- More visibility. Optimizing your site could eventually get your brand and offer to the top of search results, but paid search advertising can get you there immediately.
- More traffic. There is hardly any waiting to see a bump in traffic when paid ads are in effect. With the right setting, you can show your content to the right audience right away.
- Highly interested prospects. Since paid search ads target specific search queries, people who see your ads were already searching for a solution like yours. They’re likely interested in evaluating your product or service, either now or in the near future.
- Detailed analytics. Search engines like the big three provide marketers with free real-time data and analytics, enabling them to learn about their campaigns and prospects. It also helps them see what exactly they’re getting from their paid search dollars.
With the use of paid advertising, you will be able to gather some of the most useful analytics data. As an example, you will get to know:
- Where a prospect is geographically located
- What type of device they’re using to search
- What pages do they visit on your site
- How much time do they spend on your site
These kinds of details can help you optimize your campaigns so that your advertising budgets are being put to their best use.
The Benefits of Digital Marketing
Your business will experience numerous benefits of digital marketing. It is cost-effective and measurable.
With the traditional marketing methods, it is difficult for small-to-mid-size businesses to compete with larger companies. The cost of TV ads, billboards, or radio ads is not cheap. This makes it hard for small businesses to compete.
Digital marketing, however, makes the advertising fields a bit more balance. Whether it is $50 or $5000, it totally depends on the company. You got more money, you spend big, if you got less, be more specific.
Most digital marketing advertising platforms are budget-friendly. This is their unique advantage.
It is true that the amount you spend will affect your campaign’s success. However, the flexibility still gives you chances to plan your own strategy that works with your budget.
Some of the strategy methods need less money but require most of your time. And the result could be extraordinary. So plan accordingly. It is either you invest more money or more time to make your campaign successful.
This is the advantage of digital marketing that can help businesses like yours compete with other competitors and grow.